Raising your first rounds
Investors search your name before they take the meeting. Coverage changes what that search returns.
Narrative & PR
Get published where your buyers already read.
We tell you which publication will run your story before you pay anything. A journalist at that outlet writes it, you sign off on the draft, and if it somehow never runs the fee comes straight back.
The work, in the press
Stories we placed. Go and read them.
Coverage earned across global trade press, international media and Pakistan's newsrooms, for private brands and for the state.
VarietyPrivate
APPPrivate
Arab NewsPublic
SportcalPrivate
Village VoicePublic
World Economic ForumPublic
BrandsynarioPrivate
300+
publications placed, global and local, for private brands and the state.
Our reach embeds beyond convention
Every story that matters, worldwide and at home.
Global
Publications for every mass and niche market, plus activations for events and visit coverage.
TIMEThe GuardianThe Wall Street JournalThe EconomistFortuneWIREDTechCrunchNikkei AsiaAPeuronewsKhaleej TimesGulf NewsThe National
Local
Every news story, publication and podcast that matters in Pakistan.
How you buy it
You pay for published stories, not activity.
Retainers buy you a monthly report on effort. Wire services blast a release into an inbox nobody opens. Both invoice you the same either way, which is why we sell the placement itself.
Outlet named before payment
Full refund if it doesn't run
No lock-in
| What you get | Doing it yourself | Wire service | Traditional agency | Kitsune |
|---|---|---|---|---|
| The story is guaranteed to publish | — | — | — | ✓ |
| You know the outlet before you pay | — | — | — | ✓ |
| Money back if it never runs | — | — | — | ✓ |
| A journalist writes the editorial | — | — | varies | ✓ |
| Cited by AI answer engines | — | varies | varies | ✓ |
| Time to publication | 6–18 months | days, unread | 3–12 months | 72 hrs – 3 wks |
From brief to byline
Six steps, and you sign off on five of them.
- 01
Tell us the story
What you want known, who has to believe it, which market it needs to land in. A fifteen-minute call usually covers it.
- 02
We name the outlet in writing
Your angle gets matched to a publication and we put that name in front of you before money moves. If nothing on the roster fits, we say so and you owe us nothing.
- 03
You commit to that outlet
Payment lands against a named publication and a defined story, so you always know exactly what you bought.
- 04
A journalist writes it
The editorial comes from a writer at the outlet, in the outlet's voice, to their standard. That's why it reads like journalism when it runs.
- 05
You approve the draft
Nothing reaches print before you've read it. Corrections happen now, while they're still cheap.
- 06
It publishes
Live somewhere between 72 hours and three weeks, then indexed and citable for good. If it never runs, the fee comes back.
The roster
1,800 publications, and we'll tell you which one.
Mass-market and niche titles across the US, UK, Gulf, Europe and Asia, alongside the newsrooms and podcasts that actually move opinion in Pakistan.
1,800+Publications on the roster
300+Placements earned to date
72 hrsFastest draft to published story
100%Refunded if it never runs
Who we do this for
The same masthead does a different job for each of them.
Looking inevitable before the round
A piece your VC has already read does more in a partner meeting than another slide.
Talking to markets and regulators
One story that holds up in front of buyers, a regulator, and the person you're trying to hire next.
Entering or leaving Pakistan
Arrive with local credibility, or take a Pakistani brand to a global masthead. Both directions run weekly.
Building a public profile
A byline trail that brings board seats and keynote invitations to you.
O-1, EB-1A, Global Talent
Dated, verifiable Tier-1 coverage your lawyer can file as evidence.
Beyond placements
When one story won't finish the job.
Placements are the sharp end. Behind them sits the slower work: positioning that survives a hostile question, narrative for a government programme, advocacy that has to shift policy, and research that gives a journalist something worth writing about in the first place.
Strategic commsSovereign narrativeGlobal advocacyPolicy & researchThink tanks
Start here
Tell us the story. We'll name the outlet.
Bring the announcement, the milestone, or the point of view you want on the record. You'll know which publication can carry it before you spend anything.