Media Planning & Buying OS
An operating layer that builds the plan, places the buys, and reconciles spend — governed media investment with humans on the budget call.
Where value leaks today.
Media planning is a sprawl of spreadsheets held together by tribal memory. Audience data sits in one place, rate cards in another, historical performance in a third, and the actual plan in a workbook that only its author fully understands. Translating a budget into an allocation across channels, formats, and flights is slow, manual, and easy to get subtly wrong — and a subtle error in a media plan is real money spent in the wrong place.
The buying side is worse. Insertion orders, platform placements, and vendor confirmations all have to be created, sent, tracked, and reconciled against delivery, and the numbers never quite tie out without someone chasing them. Buying a planning suite or a bidding platform automates a fragment and leaves the connective tissue — the part where a plan becomes orders becomes verified spend — back on a human's desk, reconciled by hand at the end of every flight.
Renting a platform locks you into its model of how investment should flow and its idea of which signals matter. But your media reality is specific: your mix of channels, your vendor relationships, your reconciliation rules. The leak closes only when an operating layer is forged around that reality — agents that model the plan, place the buys, and tie spend to delivery, while the human keeps the one decision that should never be automated: where the money goes.
One governed flow — agents act, you approve what matters.
A budget becomes a modeled plan, placed buys, and reconciled spend in one governed pipeline, with the money decision held by a human and every order traceable.
One operating layer — eight governed jobs.
Each is a governed agent inside the same system, sharing context — not eight tools you stitch together.
Audience Sizer
Pulls audience and reach data into one view and estimates the addressable segments a plan can target, so allocation starts from a real picture, not a guess.
Allocation Modeler
Turns a budget into a draft split across channels, formats, and flights using your historical performance and constraints, ready for a human to weigh.
Rate Card Resolver
Holds current rates and vendor terms in one place and applies them as the plan is built, so the numbers reflect what buying will actually cost.
Order Issuer
Generates insertion orders and platform placements from the approved plan and sends them to the right vendors with the right terms attached.
Pacing Monitor
Watches delivery against plan across every channel and flags under- or over-pacing while there is still time to correct it, not after the flight closes.
Vendor Confirmation Tracker
Tracks which orders are confirmed, pending, or disputed, and chases the gaps instead of letting an unconfirmed placement slip through.
Spend Reconciler
Matches invoiced cost against verified delivery line by line and surfaces any discrepancy, so the books tie out without an end-of-flight scramble.
Investment Ledger
Keeps an auditable record of every plan, order, delivery, and reconciliation so any flight's spend is traceable from budget to outcome.
Autonomy you can trust — because the control is built in.
The system acts on its own and every action stays legible, bounded, and reversible. You don't choose between speed and control; the control is what makes the speed safe.
Legible
See what was done, what was declined, and exactly what's waiting on you — nothing happens in a black box.
Bounded
Agents act only within the rules you set. Anything material or irreversible stops at a human gate.
Reversible
Every action is logged and undoable. A wrong turn is caught and rolled back, not discovered weeks later.
Owned
One operating system you own — not a swarm of rented agents you have to police. Built, run, accountable.
A budget becomes a modeled plan, placed buys, and reconciled spend in one governed pipeline, with the money decision held by a human and every order traceable.
What you're actually getting.
Is this a product or a build?
A build. Kitsune forges the operating layer around your channel mix, vendor relationships, and reconciliation rules, not a rented model of how investment should flow.
What stays in my control?
The budget call. Agents model the plan and place the buys, but no spend is committed until a human approves where the money goes.
How is this different from a planning suite or bidding platform?
Those automate a fragment and leave the connective tissue to you. This carries a plan into orders into verified spend as one governed flow, reconciled along the way.
Can it work across my existing channels and vendors?
Yes. The rate card resolver and order issuer are keyed to your vendors and terms, so the plan and the buys reflect your actual relationships.
What happens when delivery does not match the plan?
The pacing monitor flags under- or over-delivery mid-flight, and the spend reconciler surfaces any mismatch between cost and delivery before the books close.
The same foundry, other domains.
Bring us the bottleneck.
We'll forge the operating layer around your friction — built, owned, and running.