https://www.kitsuneai.co/blog Business, marketing, media and AI, written by Ali Imran Memon, founder and CEO of Kitsune AI. en Thu, 01 Oct 2026 07:00:00 GMT https://www.kitsuneai.co/blog/companies-abandon-ai-agents-for-results-and-outputs https://www.kitsuneai.co/blog/companies-abandon-ai-agents-for-results-and-outputs Thu, 01 Oct 2026 07:00:00 GMT Gartner expects more than 40% of agentic AI projects to be cancelled by the end of 2027. MIT's count says the ones bought from a specialist reach deployment about twice as often as the ones a company builds for itself. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Deployed Agentic https://www.kitsuneai.co/blog/leaps-in-ai-people-going-out-of-home-more https://www.kitsuneai.co/blog/leaps-in-ai-people-going-out-of-home-more Wed, 30 Sep 2026 07:00:00 GMT Global out of home reached $54.2 billion in 2025, up 15% on 2024. In a UK study of 128 planners and buyers, 58% named measurement and attribution uncertainty as the biggest barrier to spending more. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Media Buying https://www.kitsuneai.co/blog/big-win-for-nano-creators-brands-paying-for-performance https://www.kitsuneai.co/blog/big-win-for-nano-creators-brands-paying-for-performance Tue, 29 Sep 2026 07:00:00 GMT A famous face on a flat fee is the deal brands are walking out of. Unilever is paying smaller creators a share of the sales they drive, and the invoice data shows why the mega post got too expensive to buy on faith. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Creator Economy https://www.kitsuneai.co/blog/ligue-1-app-lasted-1-season-back-to-tv-rights https://www.kitsuneai.co/blog/ligue-1-app-lasted-1-season-back-to-tv-rights Mon, 28 Sep 2026 07:00:00 GMT Ligue 1+ is in its second season on air. The LFP is already sounding out Canal+, Amazon, Apple, Netflix and Paramount for the 2029 rights cycle, because one season of subscriber money did not replace the broadcaster. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Sports Media https://www.kitsuneai.co/blog/ai-has-made-outreach-cheap-and-pr-expensive https://www.kitsuneai.co/blog/ai-has-made-outreach-cheap-and-pr-expensive Sun, 20 Sep 2026 07:00:00 GMT Anyone can send 10,000 emails in an afternoon. Journalists do not answer. The retainer still bills you for the hours. Then a buyer asks a chatbot who you are, and a lot of the old papers lock the bot out. So who finds you? contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Narrative & PR https://www.kitsuneai.co/blog/ai-is-not-paying-for-itself https://www.kitsuneai.co/blog/ai-is-not-paying-for-itself Sun, 20 Sep 2026 07:00:00 GMT Microsoft has committed USD 13.0bn to OpenAI and booked USD 24.1bn of revenue from OpenAI in a single financial year. Nvidia's stake in privately held companies went from USD 3.4bn to USD 47.9bn in eighteen months, and its own 10-K says those companies buy its chips. The money is going round, and every circuit prints a bigger valuation. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Economics https://www.kitsuneai.co/blog/tv-is-not-dead-its-now-connected https://www.kitsuneai.co/blog/tv-is-not-dead-its-now-connected Sun, 20 Sep 2026 07:00:00 GMT Pixalate measured a quarter of the open programmatic connected TV market as invalid traffic in Q1 2026. DoubleVerify caught a bot farm this month selling fake World Cup inventory at USD 50 CPMs. And the money keeps moving in, because the audience the industry wrote off a decade ago turned out to be sitting exactly where it always was. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Agency Economics https://www.kitsuneai.co/blog/cannes-is-back-to-being-the-gatekeeper-of-creatives https://www.kitsuneai.co/blog/cannes-is-back-to-being-the-gatekeeper-of-creatives Sat, 19 Sep 2026 07:00:00 GMT DM9 faked CNN Brasil footage in a case film and Cannes took back 12 awards. It was right to. Then came the integrity handbook, source material on demand, EUR 2,825 an entry and 6,850 entries that stopped coming. Cannes caught one cheat and now checks everybody's papers. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Agency Economics https://www.kitsuneai.co/blog/chinese-ai-companies-will-take-the-entire-sovereign-ai-cake https://www.kitsuneai.co/blog/chinese-ai-companies-will-take-the-entire-sovereign-ai-cake Sat, 19 Sep 2026 07:00:00 GMT Two days ago in Shanghai, Huawei's Eric Xu said he cannot sell Ascend abroad because he cannot even feed China. Read that as a schedule. China has already won open source, it is selling frontier-class output at a fiftieth of Anthropic's price, and Nvidia has booked more than USD 30bn of sovereign AI in one year. Every country that wants its own AI has to ask Washington first. China is building the shop where you do not have to. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Economics https://www.kitsuneai.co/blog/marketers-think-they-run-the-company https://www.kitsuneai.co/blog/marketers-think-they-run-the-company Sat, 19 Sep 2026 07:00:00 GMT I left marketing. Not because I stopped being good at it, because I could not see a future in it. Yesterday a study counted the marketing directors on the main board of every FTSE 100 company and found none. In 2007 there were fourteen. In between, Meta and Google took the buying, the labs took the making, and finance took the argument. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Agency Economics https://www.kitsuneai.co/blog/independent-auction-lost-its-last-three-arguments https://www.kitsuneai.co/blog/independent-auction-lost-its-last-three-arguments Tue, 15 Sep 2026 07:00:00 GMT By 2015 agencies had already picked them as the independent desk. 21 months after the USD 70bn high, ChatGPT ads went through Amazon DSP. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Agency Economics https://www.kitsuneai.co/blog/ai-cant-deploy-itself-labs-paying-for-human-hands https://www.kitsuneai.co/blog/ai-cant-deploy-itself-labs-paying-for-human-hands Mon, 14 Sep 2026 07:00:00 GMT For two years, the pitch to boards was that software was autonomous. Buy an API key, stream tokens, and your business transforms overnight. Now the biggest frontier labs in the world are spending over on consulting consortia and armies of forward-deployed engineers. When the software cannot run without a human walking the floor, the software does not work on its own. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Economics https://www.kitsuneai.co/blog/ary-plus-pulled-dramas-off-youtube-streaming-bill https://www.kitsuneai.co/blog/ary-plus-pulled-dramas-off-youtube-streaming-bill Mon, 14 Sep 2026 07:00:00 GMT ARY Digital announced it will remove its prime-time dramas from YouTube on September 17 to make them exclusive to ARY Plus. Weaning off YouTube easy ad money to build an owned OTT operation is the healthiest move a Pakistani network has made in ten years. Hum, Geo and the rest of the broadcast industry should follow suit. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Broadcast Media https://www.kitsuneai.co/blog/nba-selling-local-tv-networks-died-psl-math https://www.kitsuneai.co/blog/nba-selling-local-tv-networks-died-psl-math Mon, 14 Sep 2026 07:00:00 GMT Tech blogs are calling the NBA talks with YouTube a streaming revolution. It is a bankruptcy fire sale. Cable subsidized live sports for thirty years by billing millions of homes who never watched a single game. Once that subsidy died, regional networks collapsed, and leagues had to face digital realities. Having built digital streaming infrastructure for PSL at Walee, I watched the exact same ballooning rights math break live sports in Pakistan. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Sports Media https://www.kitsuneai.co/blog/ecommerce-is-growing-the-human-shopper-is-leaving https://www.kitsuneai.co/blog/ecommerce-is-growing-the-human-shopper-is-leaving Sun, 13 Sep 2026 07:00:00 GMT Samantha Ravndahl shut the makeup brand she started in 2021. Harley Finkelstein's new Shopify names this quarter are Holt Renfrew and Canada Goose stores. Same platform, same year, two different retail industries. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Agency Economics https://www.kitsuneai.co/blog/ai-subscriptions-hit-a-ceiling-sysco-found-100mn https://www.kitsuneai.co/blog/ai-subscriptions-hit-a-ceiling-sysco-found-100mn Fri, 11 Sep 2026 07:00:00 GMT Ramp reported that America's biggest AI spenders cut their spend by 10%, and Sysco told investors it will reduce USD 100mn costs this year with AI. Both are true. And both are wrong. On one hand, companies have now spent two years playing with AI subscriptions, with little to show for it. Now they want results. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Economics https://www.kitsuneai.co/blog/brands-dont-know-what-to-pay-creators https://www.kitsuneai.co/blog/brands-dont-know-what-to-pay-creators Tue, 08 Sep 2026 07:00:00 GMT A new study finds almost half of marketers are clueless about what they are paying creators for. The problem is on the buying side, and it has been for a decade. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Creator Economy https://www.kitsuneai.co/blog/openai-agents-cheated-like-children https://www.kitsuneai.co/blog/openai-agents-cheated-like-children Tue, 08 Sep 2026 07:00:00 GMT 1,200 agents passed notes, shared answers, covered their tracks and talked one another into "sacrifice" for the group. Bernie Sanders reads that as machines escaping human control and wants the labs paused. I read it as the oldest behaviour in any classroom: an impossible test, a marker you fear, and no adult in the room. The way out is to run the school properly. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Industry https://www.kitsuneai.co/blog/pepsico-just-ended-the-era-of-procurement-in-marketing https://www.kitsuneai.co/blog/pepsico-just-ended-the-era-of-procurement-in-marketing Mon, 07 Sep 2026 07:00:00 GMT $5.4 billion of marketing moved to Publicis without a pitch. Microsoft did the same in April, Coca-Cola a year before that. Twenty years of procurement squeezing agency fees pushed the profit into data and technology, where a rate card cannot follow it. The pitch is history, and the next ten big advertisers will skip it too. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Agency Economics https://www.kitsuneai.co/blog/omnicom-built-omni-endava-runs-it https://www.kitsuneai.co/blog/omnicom-built-omni-endava-runs-it Fri, 04 Sep 2026 07:00:00 GMT Omnicom told the market Omni would carry the group's future. It spent years, hundreds of millions of dollars and more than 500 people on it. Months after showing it off at CES, it handed the engineering to Endava, because it does not know how to make the platform actually work. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Agency Economics https://www.kitsuneai.co/blog/intelligence-is-free-who-gets-paid https://www.kitsuneai.co/blog/intelligence-is-free-who-gets-paid Wed, 02 Sep 2026 07:00:00 GMT Intelligence gets cheaper every month, and DeepSeek's leaked shareholder tape shows why that never reverses. Selling intelligence by the token is a dead end, even for OpenAI and Anthropic. The money is moving to the people who put cheap intelligence to work inside real companies, and Pakistan is producing more of them every month. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Economics https://www.kitsuneai.co/blog/nobody-built-it-so-nobody-can-fix-it https://www.kitsuneai.co/blog/nobody-built-it-so-nobody-can-fix-it Tue, 01 Sep 2026 07:00:00 GMT McKinsey counted 27% of enterprises skipping software purchases because agents can build it in-house. One day later, Reuters showed Meta walking that exact future back. My read: the scurry back to real engineers and deployable software has already started. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Economics https://www.kitsuneai.co/blog/ai-made-code-cheap-it-made-engineers-expensive https://www.kitsuneai.co/blog/ai-made-code-cheap-it-made-engineers-expensive Thu, 09 Jul 2026 07:00:00 GMT The comfortable lie said AI would make engineers obsolete, but the data shows it simply shifted the cost, making their judgment more valuable and far more expensive. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Industry https://www.kitsuneai.co/blog/ais-new-reality-control-not-just-productivity https://www.kitsuneai.co/blog/ais-new-reality-control-not-just-productivity Thu, 09 Jul 2026 07:00:00 GMT _AI's initial promise of boundless productivity is now colliding with the hard realities of strategic control, complex governance, and a palpable human cost._ contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Industry https://www.kitsuneai.co/blog/ai-codings-bill-is-coming-due https://www.kitsuneai.co/blog/ai-codings-bill-is-coming-due Sun, 28 Jun 2026 07:00:00 GMT For two years the pitch was that AI writes the code so you stop paying for developers. Gartner just put a date on when that trade goes upside down. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Industry https://www.kitsuneai.co/blog/the-ai-money-is-leaving-the-frontier-lab https://www.kitsuneai.co/blog/the-ai-money-is-leaving-the-frontier-lab Sun, 28 Jun 2026 07:00:00 GMT The biggest valuations in tech are scrambling for revenue while the real returns walk out the door, toward data nobody can scrape and markets nobody will serve. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Industry https://www.kitsuneai.co/blog/enterprise-ai-agents-now-shipping-legacy-it-must-adapt https://www.kitsuneai.co/blog/enterprise-ai-agents-now-shipping-legacy-it-must-adapt Sat, 27 Jun 2026 07:00:00 GMT For three years the question was which model is smartest. The money just changed it to which agent earns its keep. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Industry https://www.kitsuneai.co/blog/frontier-models-stopped-being-something-you-can-count-on https://www.kitsuneai.co/blog/frontier-models-stopped-being-something-you-can-count-on Sat, 27 Jun 2026 07:00:00 GMT When a model ships only when a government says it can, the open-weight runt that you actually control stops being the compromise and starts being the floor. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Industry https://www.kitsuneai.co/blog/google-renamed-its-coding-tool-into-the-agent-era https://www.kitsuneai.co/blog/google-renamed-its-coding-tool-into-the-agent-era Sat, 20 Jun 2026 07:00:00 GMT Antigravity 2.0 refuses to call itself an IDE. It wants to be an "agent orchestration system." That rename is half Google gimmick and half the truest signal in the whole launch. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon Dev Tools https://www.kitsuneai.co/blog/has-elon-assembled-the-ai-royal-flush https://www.kitsuneai.co/blog/has-elon-assembled-the-ai-royal-flush Sat, 20 Jun 2026 07:00:00 GMT SpaceX buying Cursor looks like one more shopping-spree headline. Lay it next to the other cards Elon is holding and you can almost see the whole hand. Almost. contact@kitsuneai.co (Ali Imran Memon) Ali Imran Memon AI Industry